 
Stretching between Kukje Market and City
Hall are over 1,000 shops selling name brand goods. Many street vendors with hand bags
and fashion accessories also line the streets offering very attractive prices. The area
is popular with the younger generation, especially due to nearby PIFF
Square.
An underground shopping arcade has many shops offering the latest fashions for clothes and
accessories, CDs, and other trendy items. When the outside weather is nice, many shoppers
still come here. When the weather turns wet or cold, it gets very packed with people mingling
around trying to avoid the elements.
PIFF Square
Because of the close proximity of a number of movie theaters, this area holds the
Busan International Film Festival each year. Area officials have attempted to create a
Hollywood-like atmosphere by having hand prints of famous movie stars and directors in
the sidewalk. The movie theaters create a lot of foot traffic, so many trendy shops
pay premium prices for nearby store fronts. At night, street vendors of all sorts come
out and make the area even more crowded.
Directions: Subway line 1, Nampodong Station
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